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Re: canadian artists goin global
- Subject: Re: canadian artists goin global
- From: Andrew Rodenhiser
- Date: Thu, 8 Feb 1996 10:58:48
margie\!/echonyc.com (Margie Borschke) wrote
}At 5:10 PM 2/7/96, Claire Rillie wrote:
}> okay...well here's my take. If international sale is the "ticket" so to
}>speak, it CAN be changed. If we all became consciencious consumers we
}>could control the monster we call the declining canadian economy. We
}>just need to buy more canadian stuff, support those who support Canadian
}>art - and the industry will flourish - see?
}> Well, ok, it's not that simple.
Far from it! "Buy Canadian" is a very closed-minded, nationalistic
form of economics. Canada makes up less than 3% of the world
market. What we need to promote is "Sell Canada". Profit is not
made by recirculating the dollar within our borders, it's made by
selling goods outside the country. Art included.
}possible. The US is a BIG market. More and more, I go into record stores
}in NYC and see lots of CanCon. People here buy it because it's GOOD and not
}because it's Canadian.
See! Canada is perfectly capable of producing marketable goods for
export. The more, the better.
As to recognition, Canadians read US magazines and watch US TV. More
people read Rolling Stone than Eye Weekly. If they see a Canadian
band on the Billboard charts, of course they'll pay attention. As
will Canadian Top40 radio. We've come to rely on the US so much we
even tend to rely on them as a meter of how our own art is
If someone can survive comfortably as an artist without sending their
product out of Newfoundland, I congratulate them. One needn't make
millions to be successful. But if you want to make a living from
your art, to treat it as a career rather than as something you do
for fun, to express yourself, then you have to market yourself.
Maybe not to the world, but at least to a level which will produce a
sustainable income. Most indie-rock musicians, whether due to not
having "made it" or refusal to "sell out to the man" still need to
have day jobs. Allison Outhit had the smarts to get a law degree to
fall back on in case fame didn't strike.
Hey, there are half a dozen artistic things I'd love to do with my
life, but for economic reasons, I'm in a science degree.